Coty’s Investment in peer-to-peer beauty brand Younique is paying off

Coty’s investment in Younique, a peer-to-peer sales cosmetics brand, has been a real coup for the company so far.

Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, the company’s consumer beauty division lifted its profitability by 19.4 percent in its last quarter (Q2 of 2018), up to $131.9 million. Speaking during the company’s earnings call earlier this month, CEO Camillo Pane attributed this jump to the contribution of Younique above all else.

When Coty shelled out $600 million for a 60 percent stake in the social selling brand in January 2017, Younique reported over 80,000 sellers. As of December, it had over 230,000, said Pane. It also witnessed double-digit sales growth in the quarter, with sales in several countries, including France, Germany and Spain, increasing at triple-digit rates, he added.

Originally founded in 2012 by brother-and-sister duo Derek Maxfield and Melanie Huscroft, Younique was launched as a digital-driven answer to the peer-to-peer brands of yore, like Avon and Mary Kay. While others have cropped up since then, its success is comparable only to Rodan & Fields, which launched way back in 2000. Both brands are valued at $1 billion.

Younique’s growth has obviously been quicker, which Pane attributes to its “highly scalable technology platform,” or, really, its reliance on digital selling. Of course, online sales opportunities have also been more advanced during the brand’s short tenure than ever before.

Thomas Rankin, founder of the visual intelligence platform Dash Hudson, agreed the brand has certainly benefited from good timing. “Younique has the distinct advantage of being a ‘digital-only’ company, unencumbered by its past [like its forbears],” he said.

But there’s more to it than that.

While many peer-to-peer brands today still encourage in-person selling parties, with digital sales portrayed merely as a complement, Younique’s emphasis starts online. It sets up each seller with a personal e-commerce site and provides them with digital marketing guidance for promoting its products on Instagram and Facebook.

When they host a “party” — which essentially entails inviting people to shop their page for a certain period of time — they can earn special rewards alongside their overall commissions, including free product credits or half-off specific products. Parties are promoted on social media with a special link, and the first 20 people to RSVP to shop them are immediately entered to win different products.

Seller sign-up is speedy: Although everyone needs to find a current Younique seller

to sponsor them, the brand will help them locate one nearby if they don’t know a seller personally.

New sellers must also put down $99 for a starter kit that’s said to be valued at $347, and includes over 25 beauty products alongside various marketing materials and Younique merchandise. To compare, sellers must pay Rodan & Fields $45 for a business starter kit that includes only paper materials, like business cards.

Younique also pays its sellers quicker than its competitors, within three hours of any sale made on their website. This is likely favorable to the day- to week-long wait other companies entail. Once a Younique seller’s commissions reach $50, they’ll also receive a special Younique debit card to make the payment process more seamless.

“That is one of the major advantages of going through Younique’s online portals,” said Hudson.

All sellers begin receiving 20 percent commission. Once they make $1,000 in total sales, they move up to 25 percent. From that point, to proceed higher in the business, sellers must also recruit others to hop on board — providing the company with one more outlet for expanding Younique’s overall business.

Sellers essentially take the place of an influencer strategy for the brand, which only posts once a day on its own Instagram account (177,000 followers). Here, influencer or user-generated content is extremely sparse, shown only about once every few weeks. Not that such content is discouraged; most of Younique’s product-centric imagery is followed by captions encouraging customers to post their looks and products using the #BEYOUNIQUE or #YTRENDS hashtags.

The biggest impact likely comes from sellers’ personal accounts, where this content is shared.

“Younger beauty shoppers can’t stand the idea of an all-knowing beauty expert that tells them what to buy, since virtually every product’s information is available online,” said Ashley Paintsil, the former editorial director at FashInvest. “They’d rather talk to a family member or friend who’s used the product before, because there’s an element of trust there.”

Some women are taking it a few steps beyond such intimate relationships, however, creating dedicated accounts for their Younique product promotions, as makeup artist Alexis Michael has done with @youniquebyalexis (31,500 followers). All of her posts — shared at a rate of 3 times per day — celebrate the Younique brand, whether via a makeup tutorial or product spotlight.

The final thread in Younique’s appeal is a social activism bent that contrasts with the usual “pyramid scheme” notion that’s long been flung at peer-to-peer selling brands. Its charity, the Younique Foundation, was founded in 2014 to help adult women who have suffered from childhood sexual abuse. Alongside providing these women with money and resources, it hosts a regular four-day healing retreat for survivors.

The makeup company is mum on what percentage of its sales goes to the foundation, but has noted that, as a public charity, it’s required to get at least one-third of its funds from the general public instead.

Still, paired with its mission to “uplift, empower and validate women,” the brand has reframed a dated model as one that’s particularly well-suited to today. Article

By: Jessica Schiffer

Face Makeup – The Path To Facial Beauty

Every person has a secret nerve pulsating towards beauty and attracts the beholders eyes. Enhancing the beauty is today possible as there are fine cosmetics available in the market.

Purchasing face makeup products should be done with sincere concern. The products matching the tone and skin quality perfectly is suggested so that it is applied evenly on the face. The concern about products is mandatory for the users so that it does not damage or have a contrary effect on the skin. Hence, opting to buy branded cosmetic products is recommended.

The foremost step is cleansing the face to eliminate dirt and excess oil. This can be ideally done with a cleanser so that the face makeup sets well. Cleansing should be followed by a massage using moisturizer to eliminate dryness. The foundation of the face makeup depends on the complexion of a person such as a bright skin tone requires light shade. The foundation should get blended with skin and this can be done by adding little water to the base. Also applying ice or cold compression allows the face makeup to set well. Pimple prone face may find the water based foundation more appropriate. However, areas under the eye should be treated with utmost care. Continue reading

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Let’s talk about inner beauty care. True beauty begins from the inside out. Outer beauty will only appear when you’ve practiced beauty within.

Beauty care is one of the problems that most women (and men) of all ages face. Beauty, or the lack of it, is pretty much a state of mind. . .well almost. There are beauty tips for Hair Styles, Nails, Skin Care, Body and Shape, Weight Loss, Exercise, Fashion and Style, Inner Beauty and more.

Let’s talk about inner beauty care. True beauty begins from the inside out. Outer beauty will only appear when you’ve practiced beauty within.

Knowing how and what to eat, can make a huge difference in how you feel. Improper eating habits can cause depression, overweight, illness and an overall lethargy.

Change your eating and exercising habits. You can do this. Do not try to change everything at once, unless you are just one of those rare individuals that can do that.

Beauty care starts with our diet. Diet does not mean just losing weight. Diet means the food you put in your daily eating habits. Continue reading

Tips For Make Up And Skin Care

‘Make up and skin care’ is generally regarded as women’s forte. Men seldom indulge in ‘Make up and skin care’. Many men do care for their skin but make up is really alien to most men. Treating make up and skin care as different topics wouldn’t make sense; after all, make up will work only if the skin is healthy. So how do you exercise make up and skin care, together? Here are some tips for make up and skin care:* Always have skin care on mind, whether you are buying products for make up or actually applying them onto your skin after you have bought them. So what you are buying is a ‘make up and skin care’ product, not just a make up product. Check the ingredients to see if it contains things that you might be allergic to.

Also check if it contains high concentration chemicals that can harm your skin.* ‘Make up and skin care’ is also about testing the products before using them. So, apply the make up on a small patch of skin e.g. earlobes and check how your skin reacts to it.* Keep track of expiry date on your make up products and never use them beyond the expiry date. In fact some products (e.g. vitamin C based products), if not stored properly, get spoilt much earlier than the expiry date. * Cleanliness is an important part of make up and skin care procedure. Sharpen your eye-liners regularly and keep all your makeup equipment clean at all times. You might fix a date, each month, for overhauling of your equipment. As part of cleanliness, your make up and skin care procedure should also include keeping your hair clean at all times. * Nail care is another important aspect of make up and skin care. Continue reading

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The only thing that’s constant when it comes to fashion is change. Fashion is continuously changing and as a result so is our fashion needs.

We’re always looking for the most fashion forward item to purchase. Of course fashion comes at a price. This was until online shopping came into the picture. Online shopping has taken shopping and fashion to a whole different level and changed the way the common man shops. It has allowed people from all over the globe to access the latest items the fashion industry has to offer at very competitive prices. Designers and international fashion houses have managed to increase their customer base and distribution network through their websites that allow for online purchase and shipment. Websites like FashionandYou have given in house brands a platform to display their work and introduced them to customers all over.

FashionandYou is one of the most successful websites dealing with online shopping. They have a wide variety of products that caters to all audiences. They stock home décor, children’s toys and garments including educational toys, men and women’s watches and handbags, shoes, accessories as well as garments. They always display the latest in fashion and are constantly updating and re filling their stock. The website is really easy to navigate and great for someone who wants to shop online but isn’t tech savvy. They provide you with all the product details so you can compare different ones and choose the best. They host a range of different brands right from big international names like Police, DKNY, and United Colors of Benetton along with an impressive list on in house brands. Continue reading

Skin Care

Your skin is your armor, your shield from the elements. Yet when was the last time you really thought about what you need to do to take care of it? Throughout your life, genetic and environmental factors will cause a lot of wear and tear to your skin. But you are never too young or too old to start taking care of your skin. In fact, skin care and protection should be an essential part of your health, fitness, and beauty regime. If you take care of your skin, your skin will take care of you! If your stuck in a skin care rut, or if you are just looking to learn a bit more about the basics of skin care, read on to learn more about this important step in your daily activities.

The Essentials of Skin Care

The first step to taking care of your skin is preventing damage. Sun, wind, pollutants, and simply aging can degrade the condition of your skin. Common complaints include dry and itchy skin, wrinkles, sagging, color changes, and age spots. There are steps that you can take to keep you skin looking and feeling its best. Continue reading